Sales Executive Cover Letter

Christopher H. Ward
2620 Bruce Street. Saint Louis, MO 63109
Phone: 314-351-1286. Email Address: ward100@aol.com

August 17, 2010

Ms. Monica J. Roy
Talent Acquisition Head
ABC Logistics Solutions
Hartford Center
745N Route 80 Suite 200
Bensenville

Dear Ms. Roy

Would you prefer saving thousands of dollars through one simple action-my selection? This is what clicked my mind after going through the position description at jobview.monster.com hence forwarding herein the cover letter along with detailed resume. I have been noted for fixing excellent sales promotion techniques for the past 5+ years thereby ensuring sales excellence continuously.

Few skills and competencies that had been accountable for so far illustrated key performance indicators are as follows:

• Commendable sales negotiation skills coupled with humor has had been working for me to constantly work towards increasing market share by segment to 15% increase in the repeated business. Focusing on prospective customers followed by company to ultimately taking care of myself has resulted in the aforementioned results.
• Besides it I have also been in forefront in conducting periodic customer satisfaction surveys to demonstrate that the company is sensitive to their needs followed by supplying their distinctive wants and needs.
• The successful formulation, development and timely implementation of the airfreight/seafreight business and marketing strategies are further the result of giving more emphasis to emotional appeal than the logical reasoning. This is what is being learnt as people generally don’t do business for the reasons they are motivated to.
• Furthermore highlighting more the benefits with few key features had been the major influential factor behind the expansion of the clients’ base to the maintenance of the current ones.
• Outstanding sales presentation skills together with appropriate corporate attire had been further supporting me in increasing sales productivity as much as 9% as a result of increased customer conversion rate.
• Moreover the close resemblance of the services offered by the current employer with that of yours additionally certainly gives me an edge over other competitors of mine. Hence my comprehensive understanding of international air/ocean transportation requirements further is sure to be an area of your strong interest.

Keeping in view the limitation of the covering letter would welcome an opportunity to participate in the interview to answer your question apart from presenting my suitability further in details. Thank you for time and kind attention. I am looking forward to meet you soon.

Sincerely
Christopher H. Ward